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The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life) By Rich Gold
PDF Download The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life) By Rich Gold
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- Sales Rank: #234213 in Books
- Published on: 2007-08-30
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .38" w x 5.38" l, .88 pounds
- Binding: Hardcover
- 136 pages
From Publishers Weekly
The Plenitude is the word of Silicon Valley polymath Gold for the limitless stuff produced to feed our consumer-focused economy, but this small, posthumous (Gold died in 2003) book reads more like his private notebook than a business guide. That's not a bad thing: Gold, a scientist, inventor and artist who worked at times for the toy company Mattel and the legendary Xerox PARC research labs, is good company. Based on a few of his lectures, this breezy book shares thoughts on creative hats Gold has worn, such as artist and engineer, and the worldviews they impose on practitioners (e.g., engineers like to solve problems while designers are contemptuous of artists for their detachment from the commercial). The later part of the book weighs consumerism's pros and cons, coming out in favor—where else could an inventor fall?—while offering valid critiques (e.g., so much of what we make and buy is ugly). Throughout, Gold displays casual insights—such as illustrating the sheer abundance of the plenitude by pointing out the variety of shirts in an audience and the work that went into each—and pads this very skinny book with his own goofy cartoons. The result is a fun splash in some of the important ideas behind modern consumption. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
...a wonderful read if you have any interest at all in art or science or design or engineering or creativity or innovation or the morality of our material culture or managing any of those people or processes...Some books are so good that you know you'll read them again, and you know this by the time you finish. With this book, I knew by page 25.
(Computerworld)Gold displays casual insights such as illustrating the sheer abundance of the plenitude by pointing out the variety of shirts in an audience and the work that went into each and pads this very skinny book with his own goofy cartoons. The result is a fun splash in some of the important ideas behind modern consumption.
(Publisher's Weekly)Gold's nimble mind unpacks the contradictions and consequences of our stuff-clotted world, quoting a friend's warning: 'We should be careful to make the world we actually want to live in.' This is not the traditional anti-materialist rant and that helps make it a valuable rumination on a prevailing 21st-century condition.
(The Morning News)Rich Gold was one of the most creative and unusual minds of our era. His unique vision lives on in this book.
(Alan Kay )This is a gem that will shape your way of seeing and thinking about the world forever. Rich was one of the true visionaries of Xerox PARC and this unique book, in both its form and content, provides a window into a brilliant and incredibility imaginative mind at work.
(John Seely Brown, Former Chief Scientist, Xerox Corp and former director of its Palo Alto Research Center (PARC), and co-author of The Social Life of Information)This little book, with its simple logic and language and unforgettable, whimsical drawings, will change the way its readers look at the world around them.
(Susan Salter Reynolds LA Times) About the Author
Rich Gold (1950-2003) was an artist, composer, designer, inventor, lecturer, and writer. Equally at home in the worlds of avant-garde art, academia, and business, he worked at various times for Sega, Mattel, and Xerox PARC.
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